http://www.simonallen.eu/royal-collection-trust daily 0.75 2021-01-04 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580481047835-P8Q7Y1C3P7WOYPTHIMHF/3.jpg Royal Collection Trust Screen from “Discover your Painted Paradise” interactive https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580481067213-CPWA204JLUYR65AKPN8F/interactive.jpg Royal Collection Trust Screen from “The First Georgians” interactive https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580483471809-EYR1GKV1M0BD1BLD04MS/wireframes+copy.jpg Royal Collection Trust Wireframes used establish user flows https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580483440398-Z8UAD8IIBZNDJYGBNUDK/painted+paradise+sketch+sm.jpg Royal Collection Trust Sketch of Experience https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580482505856-Z4OONPL4KXU3W7J0HD3W/lookcloser+copy.jpg Royal Collection Trust One of the pages from the idea catalogue https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1609753046751-Z4YCXQBA0YF91Q8F4WNX/1B.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580488810280-GGJLVMS8RRQSXTZ22P17/2.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580488819488-2H2O48GL0JZQE6YMFO7K/3.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580488830464-CPFL41K9FJV4WPHLX16U/4.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580488839942-TZ4T7FITVGYP6CQ6LZU9/5.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580488840747-XC6XQPYE7CI2ND9I0OSD/6.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1580480980819-ZBXC18E5QGDUJLEQ4KDI/kid+playing+dark.jpg Royal Collection Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602183193120-RKU062SNZZLNGL64QVHZ/painted+paradise+sketch+sm.jpg Royal Collection Trust http://www.simonallen.eu/national-trust daily 0.75 2020-10-07 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579019984033-M1Y253DKI5VD1Y8NQNA7/One+And+All-38.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579019981347-H17TD4887CUZVVKS55QV/One+And+All-27sm.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579020009401-3IQ9WHESXU9TFY2JHE8X/NT-Somerset_J6A9233+copy.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579019980578-25MD9DRDAIE4GVCJUASB/NT-somerset_J6A9649+copy.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579019984472-K879S60P5Q2DQR5MLOB2/sh.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579020079805-VCEGZ7VX6YL1D5Q8YL31/NT-somerset_J6A9694+copy+2.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602071925220-YBW5ZICMT2ZUKKTKQYB2/uxflow.jpg National Trust - 02. Developing a Solution The production and creative team met to discuss the challenge and together developed the concept of a virtual coastal ‘walk’ - where the user would encounter a series of virtual artworks, each tackling a different aspect of our relationship with Britain’s coast. I would collaborate with 3 commissioned artists to create new digital experiences online and in Somerset House. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602072191235-A5IIW28YMVDQK6V0PS0O/windmap.gif National Trust - 03. Artwork A: Tania Kovats Tania Kovats’ work centres on our experience of nature. “How can we bring this to life online?” – this was her challenge to me. We discussed making a live representation of the ebb and flow of the tides around Britain’s coast. I presented Tania with some live data visualisations I found fascinating, and the concept of a tidal map with live coastguard radio audio emerged. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602087533148-XRYXUSPOS97S6WOLQ7HY/One+And+All+1.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602087533141-P89B1A5CVLIZ2D10MV97/One+And+All+2.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602087538849-1O815KQARJ5ADJMZFQ94/One+And+All+3.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602088653294-EHLYV6Q2DSF246VT1CJ1/One+And+All+4.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602088653848-HPMGNSMP6MCVUIL8BWOA/One+And+All+5.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602088657127-PVP4GDXIHHXID2G1CGOM/One+And+All+6.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602088827590-ZMM7JDMBIVUEWSTC3NJG/One+And+All+7.jpg National Trust https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602074510346-EWSFYIYSLM1VNPR9AMAX/sketch+mockup.jpg National Trust - 05. Artwork C: Owen Sheers Owen and I worked to produce an interactive essay that presents visitors with the essential directional choice of coastal walking - sea on the left or sea on the right. Following this choice the poem can be experienced in either direction, inspired by the reflective and non-linear interaction design of The National Film Board of Canada. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602078542572-34YYAU7MWDU4NUERBCVY/2.jpg National Trust - 07. Designing the Interface One of the challenges of the project was to combine three unique and artistic visions of the coastline into a single context. We needed to create a usable experience that met sophisticated behavioural expectations by the users, but still maintained as much as possible the integrity of the artworks. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602071722688-VE8S1JOZNK2LLX16XO07/coastwalk+copy.jpg National Trust - 01. Defining the Challenge Our challenge was to create an immersive artwork that is ‘natively digital’, celebrates the sea and the National Trust, and reaches as wide an audience as possible. Creator Ben Wrigley and I felt that the artwork must combine elements of data connectivity, dynamic states, and a level of authorship by the audience, and not simply be analogue works of art in a digital format. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602077841511-NANQYSKM4N4EGTMJM67L/prototype+development.png National Trust - 06. Prototyping & Testing I created an interactive prototype to gain useful user insights and understand how the different artworks could be best experienced online. Based on the results, we shortened part of the experience to ensure that users remained engaged, and created more shortcuts that allowed for more flexibility in the navigation. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602072475455-BXYZDMJNS4A620LKE00O/martynhut+narrow.png National Trust - 04. Artwork B: Martyn Ware Founder of 70s new wave bands The Human League and Heaven 17, Martyn was inspired by the idea of a wandering beach-hut that could record stories from local seaside communities. For the exhibition, I designed an experience that gave visitors authorship to remix visuals of the places and stories collected to recreate new meanings of belonging through chance association. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602065491423-5HI79WGJ7HF4RA6C8D3Q/coastwalk+copy.jpg National Trust http://www.simonallen.eu/artists-studio-unlocked daily 0.75 2020-10-08 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602149133106-Q3O4MXZUV3YV5C0XGP34/mockup+image+4.jpg BBC Arts Interactive https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602091125751-CKJWXXPNMIVQ7I7GN24L/wip+studio.png BBC Arts Interactive - Designing the Creative Content To create the navigation for the interactive, I photographed items in Polly’s studio, isolated them and stitched them back together into a hyper-real version of her space. As the first round of content was filmed and edited, I worked with an animator to create playful interactive intros from these layered files to allow user to explore the virtual studio. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602142815088-01YQRT9HVZJ7QHSSMY7G/polly.jpg BBC Arts Interactive - Research & Learning Hypotheses Polly Morgan, a taxidermy artist, was chosen as the subject for the pilot. I visited her in her studio several times to interview her and document her work. Next, I met with the BBC R&D team to create our hypotheses on what impact interactive content would have on a BBC Arts audience to establish a learning framework. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602091029827-UIIJZR37N84K6Q8LXKFZ/workshopbbc.jpg BBC Arts Interactive - Agile Production Planning One UX challenge was how to balance creating an unscripted documentary while producing interactive content that needs planning? With the production team I adjusted the regular production schedule to create 3 shoot/edit/user test sprints, giving us the ability to adjust the experience based on feedback. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602090784697-FDXI0YPJF8OPNH3S9M65/ASU.png BBC Arts Interactive - Iterating the Initial Concept I adjusted the concept to integrate the research findings and produced a detailed user flow to update the BBC team and user-test with an audience focus group. Visitors make a series of choices, virtually navigating Polly’s space, watching video clips and solving simple puzzles for extra content. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602091087482-UCIGP2896FFYJDRBR3ON/asu+eko+studio.png BBC Arts Interactive - Finding a Suitable Solution Partner In order to fulfil the objective of producing a repeatable and scalable solution, I partnered with an interactive video publishing platform, proposing EKO Studio based on their matching of our project requirements. I collaborated with the EKO team to create additional functionality that conformed with BBC Accessibility & Usability Guidelines. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602091348111-ACP7VWQB01AZAZ3PP07Q/Screen-Shot-2018-11-20-at-14.38.06-e1542810652186-620x397.png BBC Arts Interactive - Audience Testing Session I integrated content to EKO to produce a ‘beta’ for an audience test session. I used combined biometrics analysis during an uninterrupted play/view session, with behaviour observation and qualitative testing. In general users reported enjoying the format, but didn’t respond so well to the puzzles, so I dropped these from the final experience. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602089227784-TDTQN4LDQAQCHQHQ1P09/workshopbbc.jpg BBC Arts Interactive http://www.simonallen.eu/carbonheromain daily 0.75 2020-10-12 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602157426041-Q2PULU5I0BAOU3PV591W/IMG_2892.jpg Carbon Hero - 01. Challenging the Hypothesis When I joined the Benefacto team, they were already working with an initial product concept. I conducted research to better understand the offset market and try to establish who are main target audience would be. I proposed a hypothesis that users would be more likely to offset if they were rewarded, were 100% clear on what they were paying for, and could choose when and what to offset. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602157850805-2LP5O4T6LU0J2HRQP8AY/iteration+wireframes.jpg Carbon Hero - 03. Iterating Design & Functionality based on User Feedback I originally planned to default to whatever project offered the cheapest offset per tonne of CO2, but now understood the need to balance price sensitivity with transparency. I responded to the “voice of customer” by iterating the design to offer one of 3 options for offsetting, highlighting the backstory to users with different price points. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602158072817-STU32F3OR9QUWQ3G4BR7/Screenshot+2020-10-08+at+13.17.59.png Carbon Hero - 04. Establishing a Look & Feel Progressing from lo-fidelity wireframes to more hi-fidelity screen mockups, I produced moodboards to help establish visual direction. The app needed to be differentiate itself in a cluttered market - it needed to friendly but at the same time, trustworthy. It called for an approachable experience that was easy to understand, yet avoided ‘environment’ clichés. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602159727678-GVKLRZR8FR64SCL89I44/array+carbon+UX+grid.jpg Carbon Hero - 02. Testing flow with Users I created an interactive prototype and held a series of user-tests to get early feedback on the ideas. In order to make the emissions calculation easier, I used regional averages to speed up the process. However many users wanted in-depth calculations for each “product”, and to know more detail about the specific climate projects they were supporting. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602160135083-UVABOSW2Q7FXRYC9A7U4/featuredimage2B.jpg Carbon Hero - Designing the UI elements I worked in Sketch to design the UI dialogues, icons and graphic elements for 4 key sections: Onboarding users through a training offset. Offset allows the user to purchase offsets Impact allows users to review their progress Profile allows users to manage settings, view offsetting history, review subscriptions etc. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602513127262-0XQQPVMGBGR7K78GWRP3/array+copy.jpg Carbon Hero https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602155996077-KBDSM8D8Q1IBD68OH8J6/Screenshot+2020-10-08+at+13.17.59.png Carbon Hero http://www.simonallen.eu/inpractice daily 1.0 2025-09-02 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601997529302-JM68GZ50OBJMTOPEP8OR/cousteau+mockup+small.jpg Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602081050417-5GDTW8QTC24CSLZ3EZC7/One+And+All-38.jpg Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1581159575038-IQ0B3FI7CH2HF5NFG8TV/Featured-ASU.gif Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602080675247-VMJOIW43DH2P5XQDFMQC/handmockup3.jpg Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1581164255705-K80P91KTEXUUZSJH7713/Featured-queensgallery.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1581161800578-56FQ5R0GQPRHEC3MGSX6/featured-carbonhero.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822318444-MFPQO76SUI08LAHJV8HK/image-asset.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822368800-1D4WW304US09KASM79UE/stack_17.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822382883-IR1857G8KTL1KX2V4DJO/image-asset.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822347756-XO9Y3TXXTH3DY997K9PR/bbc.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822359030-4J3QX42WMB969CFOJJMH/clients_30.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822271056-5D5I9DLFRX45J0U6UOG5/royalcollection.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822310095-OGE6G2ODLU756BSA0Q6F/stack_20.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822301338-4GFU0RIVFS9J8TKL851L/nationaltrust.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822389976-HD89T4ZO2RZ5WG081QNB/stack_19.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822262400-BMY89X8HVROQEMDK5EL2/nokia.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1493822289056-FC6H586QQ4I8FBIN0FOB/image-asset.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575391335974-G9JDQJK3IGB3CC87W4HR/ustwo+copy.png Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575571717937-LOCW9WAA7O4IG4K21JCS/black.jpg Work https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1604506696073-QEAC3C7SZZ9SYARBTYJJ/about+banner+light+small.jpg Work http://www.simonallen.eu/yle-olivia daily 0.75 2020-10-07 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602012235214-Q7EVEBT8TLXMNT0656A4/fatescan+copy.jpg YLE Olivia - 04. Testing & Iterating Users commented the outcomes could be a little predictable. To avoid this I designed an experience where on certain videos, 50% of the time a user’s in-game choice leads them to alternative content. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602013329876-SG8ESS4L8A3RN4UXM5YH/look+variations.png YLE Olivia - 05. Designing the User Interface To produce the UI for the game, I tested iterative designs using A/B testing techniques. I created a responsive web interface with the users, establishing a visual language familiar from social media. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602012496299-K209011GEXSEAYALOUEZ/olivia+prototype+screens.png YLE Olivia - 03. Prototype Build & Test On agreement of a fully formed concept, I built an interactive prototype with Adobe XD to test with the target audience in a formal audience feedback session. This was then shown to four audience focus groups of target users to get feedback. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602011499520-MGCT2TRIOL5TP6WG0G1K/olivia+workshop+2.JPG YLE Olivia - 01. Design Thinking Workshop Asta Wellejus and I held a 3 day workshop with the YLE team in Copenhagen. The aim was to review the user research, align with YLE on the challenge and generate ideas to prototype and test. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602011963370-IJB0O6U5QC5HDJFJA7K4/Artboard%2B4.jpg YLE Olivia - 02. Refining the concept Based on concepts generated in the workshop, I produced a user flow to refine the idea and align the team on the core concept, paying particular attention to how users enter and share the experience. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602054172003-3B157Q7OCIRDSTYAWKPI/yle+user+test.jpg YLE Olivia - Usability & Analytics Reporting Once the design was implemented, I continued to interview users. When the game was launched, I combined this with available analytics to produce a usability report, with recommendations for further improvement used for the next series commissioned shortly thereafter. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602010791259-N6XOODC0RGIA6H4BJ8OK/olivia+workshop+2.JPG YLE Olivia https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1602054446970-K6LI88QI79U404IX7ND6/Artboard+4.jpg YLE Olivia http://www.simonallen.eu/archive daily 0.75 2025-09-19 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1576348144458-PUH19O3DPN5QM38K2LAI/notebook.jpg Other Projects - Deadline Athens Winning multimedia project of the year 2014 from the Danish Press Association, I led the interactive design for a first person journalistic documentary game for Save the Children. Users “control” a real journalist to make gather information for a report about Afghani children feeling conflict and seeking shelter in Athens. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1466088267881-ER8YGRRFBK7MXJGD7874/image-asset.jpeg Other Projects - Yorkshire Festival For the Yorkshire Festival composer Gavin Bryars and poet Blake Morrison joined forces to create a new audio piece to be experienced on the stopping train journey from Goole (Bryars’ birthplace) to Hull (or vice versa). I teamed up with the producers to publish a podcast for ‘Sonic Journeys’. ↝ Listen on iTunes https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575737183398-FQQJQ1EZXZWSD55YQTLD/Artboard+7.jpg Other Projects - Time Portal Interactive How do you get young people to engage more deeply with historical artworks in a museum setting? I designed an interactive learning tool experience piloted at the Johannes Larsen Museum in Denmark, that uses the metaphor of a “time-portal” to transport kids into the time of life of the artist and subject. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575655226573-NFQ1UXC2V021WPK0Z9M1/wb_ipad.gif Other Projects - The World Brain Created as a facebook app to promote PolarStar Film’s new documentary, “Google and the World Brain”, the World Brain experience leads the player through an increasingly sinister set of questions, designed to get people to think about how they share their data online. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575569932525-D6Z0KHKYCFYTDZOP7P8A/bbc.jpg Other Projects - BBC R&D BBC Connected Studios marks a new approach to delivering innovation across the BBC, asking independent tech experts to help them prototype new ideas and optimise BBC digital media products for the future. Here's a preview of the some of the work I've done with them. ↝ click here to read more https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575746632298-G4PLHI1N4B2O02ZLY9IH/Artboard+1.jpg Other Projects - National Youth Dance Company I designed a digital refresh for the National Youth Dance Company at Sadlers Wells in London. I created a responsive site design native to mobile and ipad with a clearer user-focus that has resulted in more dancer applications while satisfying the many needs of the company and administration at Sadler's Wells. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1478539088758-J5FEJYSBQS9501DHK628/Googlemapbook.jpg Other Projects - Forgotten Formats & The V&A My artwork ‘Forgotten Formats’ was selected by V&A Digital Programmes to be showcased in an exhibition called MozEx: a collaboration between Mozilla, Tate and The V&A. ↝ See the work featured on the V&A site here. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1420054895334-NSBJ31BVBGU3G5BAWB6A/vilnius2013.jpeg Other Projects - Crossmedia Zen In June 2014 I facilitated a two day workshop with Asta Wellejus at the 2014 CrossMedia Zen Conference in Lithuania. It was a great opportunity to meet not only the other speakers from major broadcasters across Europe but also to be inspired by the local interactive media producers, directors, commissioners working in the Baltic Area. ↝ click here to read more https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575570139756-CPBNLTBX1EGK920YHZTR/featuredimage.jpg Other Projects - TeleSur News Platform I designed a responsive news platform to help TeleSur, one of South America’s largest broadcasters, expand into a multilingual news service. Working with Jason DaPonte we combined a comprehensive market analysis with extensive user research to realign the digital offering of the lead broadcaster in the region. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1609595070143-H03LFAKDJ1IBY340EX58/Screenshot+2021-01-02+at+14.42.45.png Other Projects - Schloß Wiepersdorf Cultural Foundation In Spring 2020 Schloß Wiepersdorf Cultural Foundation in Germany needed to reimagine how their famous artist residence programme could work remotely. Rachel Hill and I worked with the Foundation team to create a plan to combine immersive digital experience, curated artist-to-artist interaction, and online public showcase. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575661003261-MFTB2FWJTZTRDHY2CQSH/Artboard+4.jpg Other Projects - Fidelity Design Explorations Worked with the Fidelity International’s Global Content Editor to investigate an updated digital look and feel that would break the mould for financial editorial online, and establish a more contemporary content strategy. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575661486987-YEGSAQVY9AGP1EOVVWE3/Artboard+3.jpg Other Projects - Nokia Music & Sundance In 2015 Nokia Music + Sundance Channel launched a series of films investigating underground music scenes in various cities around the United States. I created a site with full screen video backgrounds and unique remixable soundtracks, encouraging users to immerse themselves in the different scenes to full effect. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1420054701578-4Z4KUFGRZZURVORXMCCM/1395939680744.jpeg Other Projects - Swim, Malmö University Swim is a digital storytelling lab hosted at Malmö University in Sweden that gets artists, filmmakers, & producers to work together for 6 weeks. I worked as a prototyping mentor at Swim, to help them move their concepts from collected thoughts to working realities, ready to pitch to funders. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575746315686-5U1N3H6ZIGIAGNNW3CQM/Artboard+8.jpg Other Projects - ifLab iDoc Incubator My friends at ifLab London invited me to be part of a panel of 8 digital professionals to review the results of a two week incubator for new interactive documentary. Five exciting iDoc ideas were pitched, all using the internet to tell their story in a unique way. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579273498208-CIGJC09ODJ81J2NXNAUR/MW_SUMMER_30062015_1278.jpg Other Projects - Digital Summer Camp In 2014 I was invited by Hackney Council in London to contribute at a week long initiative by the borough to encourage more local young people to consider a career in the digital space. I presented my work, hosted Q&A sessions and held ideation taster sessions for visiting school classes between the ages of 12 and 14. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1570614232531-NNQHLRQGJAQA358RXI6E/1e6d533e-6354-45f7-98a8-d65934220bed.jpg Other Projects - Ustwo & Adidas In September ‘19 I worked with Ustwo to produce and facilitate a workshop for Adidas in Herzogenaurach, Germany. We helped the Customer Acquisition Team come up with new features and use-cases for an internal enterprise solution. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579274548738-Y15KPY9R7IQIQZC7Y7IZ/48406040_2141213412567332_7857780532187234304_n.jpg Other Projects - Experiments in Youth Civic Engagement in Jordan Working with Die Asta and the local digital innovation team at TechTribes to facilitate research and novel concept development for digital routes to better civic engagement by young people in the Middle East region. We held ideation workshops with the Liwan Youth Project in Amman, Jordan, as a pilot collaborator and developed a new format for interactive campaigns. Project commissioned by ActionAid Denmark. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575660276268-UYJKTZTBLBT3LSWHPA49/Artboard+12.jpg Other Projects - The Future of the Internet @ Mozfest At the Mozilla Festival in 2017, I designed and facilitated workshops for young people to express their concerns and hopes for the future of the internet. Participants designed their own ‘flags’ from pre-cut shapes that afterwards hung in an exhibition at the festival and online. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575569954649-SYEGXVD2EQ8TO0RKP1D2/cards.jpg Other Projects - Innovate UK In 2017 I worked with the InnovateUK to create new workshop materials that are now used to help refine and develop emerging opportunities for innovation considering four key factors of People, Players, Process and Product. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/9d4b50ce-10f4-4ba8-80a1-7c05f5ec983e/DMLS_Technology_s00.50.17.jpg Other Projects - Current role at EOS as Head of Strategic Design As Head of Strategic Design at EOS GmbH, I lead company-wide transformation to position design as a strategic driver of growth and innovation. Reporting at executive level, I shape customer and user experience across our advanced additive manufacturing systems — hardware, software, and periphery — where usability and efficiency are mission-critical. I build and guide UX capability in a deeply engineering-driven environment, introducing frameworks, governance, and training that embed user-centred design into development. This work has delivered measurable outcomes, from double-digit gains in global satisfaction metrics to a consistent, scalable design language for some of the most complex machines in industrial 3D printing. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1579098313318-D3RCOLB7ZQ3PDH96Y1Q4/Art_Minute_Firenze.jpg Other Projects - Helping Art come to Life “ArtMinute” is a series of animated films that encourages young people to take a new perspective on classic Danish painters of the 18th and 19th century. Produced by Die Asta and Zentropa for Brandts Museum, I was the Art Director for the first film that tells the story of the creative and human journey that Jens Juel took, to become known as the father of Danish portraiture. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575569912495-UNT1YNNLLWHL0ZUXQ1FL/simon+nesta.jpg Other Projects - Nesta & The Arts Council In 2015/2016, I co-facilitated 16 workshops throughout England & Wales for Nesta & The Arts Council England, to prepare applicants for a £7m Digital Research & Development Fund for the Arts. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601833601262-XXPW2BTCL3XW0T8A0LXN/EFA+UX+Review.019.jpeg Other Projects - European Film Academy In February 2020 I worked with the European Film Academy to do a digital UX review for one of their properties, the Young Audience Award. The review examined the YAA website using usability heuristics to highlight standards and best practice for web UX and featured inspiration for solution building from competitors in the field. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601833506873-V5QWI6QJMFQ8W44ABAWB/principles.jpg Other Projects - Product Principles I created a series of 12 principles to help guide the Koerber Digital Product Team in their quest to build sound innovative products in industrial machine manufacturing. The principles gave context-specific guidance to create a manifesto the Koerber team could use to sense-check their early stage product ideas and resolve conflict with stakeholders. http://www.simonallen.eu/about-1 daily 0.75 2020-11-04 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588085695440-VK5D1ABY4BM4TV4IIOOM/yle+user+test.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588086801305-O21O3BH8HWTWR37GL5Z1/Screenshot+2020-04-28+17.11.48.png About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588086136844-9BSCKWGAUILJQW14D2RX/Schloss+Wiepersdorf+-+Workshop+Synth.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588086209756-EECCANEMREUWJA6Q8BQC/simon+nesta.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1587573716784-JJ0X79RB6OP5UL08YCLZ/EFA+UX+Review.010.jpeg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588085909789-3ZXFLY0EKFZ6YYKCDWV0/problemstatement.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1587573776382-MBQ9IP5WOJWHS1J9VU4C/Screenshot+2020-04-22+18.42.41.png About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1587715281259-AFWGHRI4OMCFOZZGISWP/Artboard+1+copy.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1587715266982-74CIDYGNI20V7A73EYNJ/IMG_8900.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588086480218-1IL0JVN8592ZQURFA6FY/facilitationsimon.png About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588084987341-ZN7ECOU7BC5SAYD42MTO/IMG_8916.jpeg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588086142858-Z2PLW2I6OTMB7LVLSC8L/Critical+Assumptions+Prioritisation.png About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1588087439049-60RAO09X3DWIMWLO0H4D/simon+workshop+iso+dark2.jpg About https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601808056428-FGWNE0VMPAKKUZJF0LPF/IMG_20191107_130042+copy.jpg About http://www.simonallen.eu/cousteau-tool daily 0.75 2020-10-06 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601997011557-RATE3SY3CX6VXVHNR1SY/cousteau+mockup+small.jpg Cousteau Tool https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601989209329-457MGY923FQ6D98SICYB/Artboard+1+copy.jpg Cousteau Tool - 02. Synthesising Findings To get clear insights by distributing painpoints uncovered in the user interviews on a time-line. Produce personas, an user-experience map and a service blueprint to capture insights. Communicate findings with stakeholders and project team. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601982251726-I2Y7N5IPB5O93YZYN984/Artboard%2B6.jpg Cousteau Tool - 03. Solution Ideation I held lightning demos to showcase other state-of-the-art tools that help surface meaningful insights from data sources. Using a “How Might We” list created with the technicians, I then facilitated rounds of crazy 8s design sketching sessions. Using dot-voting to refine ideas, we established a core concept. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601981906867-CRR5V9XMV0D2SO21KCCZ/interview.jpg Cousteau Tool - 05. Prototype Testing & Iteration Next I designed a prototype that surfaced results using an ontology of terms related to symptoms and root causes. Upon testing, the technicians expressed their need for more contextual machine data. By cross-referencing report meta-data with external machine logs, I retested a revised prototype with more favourable results. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601982310390-MDJ13ZTR2BQMYECOOE6I/Artboard+2.png Cousteau Tool - 04. Refining Concept To illustrate the new user experience of a data-mining research tool, I created a storyboard and wireframes to demonstrate the functionality associated with key user-stories. I used these tools to demonstrate the concept and get initial feedback, and refined the concept based on these outcomes. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601976966211-C6G73Y3XBJUI8POLBPPD/discussion2+copy.jpg Cousteau Tool - 01. Problem Discovery To better understand what factors slowed or expedited machine interventions, I travelled to Italy and held user-interviews with 11 technicians and department service personnel. This investigation allowed me to deeply understand the machine service process. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601982195273-CJ97INZPL88W3ITCTAJA/Screenshot+2019-11-11+at+12.52.22.png Cousteau Tool - 06. Designing an MVP I built on the prototype to develop an MVP. I utilised Google’s Material Design as a UI foundation, to design 3 functionalities; Smart Search & Filter, Line Service History & Machine Base Review The MVP was built in short release / test / iterate cycles over an 8 week timeframe. https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1601906880345-KKJPY7PEOO2SL7PIUK6Q/Screen+Shot+2019-10-18+at+11.28.53.png Cousteau Tool http://www.simonallen.eu/home daily 0.75 2019-11-10 http://www.simonallen.eu/contact daily 0.75 2019-12-05 http://www.simonallen.eu/koerber-digital-banner-2 daily 0.75 2020-04-15 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1583165134877-PG1593IBM0YRUAPPOAE8/koerberbanner+copy.jpg Koerber Digital Banner (Copy) http://www.simonallen.eu/kd-research-copy daily 0.75 2020-05-27 https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1575395489974-RPK16ZAFVPCZ5A3GU3B3/facilitationsimon.png KD Research (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1578409963039-JUVM4SS0SV07DKPW3IY2/Artboard+2.png KD Research (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1574877926041-N1YWE3767VQT7D9525L1/Artboard+1.jpg KD Research (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1578405248632-Q9L3EQML52THHNC6TZGT/discussion.jpg KD Research (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/530a6f07e4b01ddda83afb9b/1578475134661-DOEZ76WYLPEQS0BG4RJI/Artboard%2B6.jpg KD Research (Copy) (Copy) Paper prototypes are a quick and easy way to capture and demonstrate concepts that arise during an ideation session. http://www.simonallen.eu/imprint daily 0.75 2020-11-04